JEMMARIE ANN BOCALBOS

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PROFESSIONAL SUMMARY

Multidisciplinary Creative Team Lead with 12+ years of experience in multimedia design, marketing strategy, sales and project management. Proven ability to lead creative teams, support business growth, and develop marketing campaigns across digital, print, and social platforms. Certified in Adobe Creative Suite and HubSpot Inbound Marketing. Adept at working remotely with global clients as a full-time freelancer and independent contractor.

CORE COMPETENCIES

• Creative Direction & Team Leadership
• Graphic & Multimedia Design
• Marketing Campaign Development
• Project Management
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects)
• CRM & Project Tools (ClickUp, Basecamp, Trello, ActiveCollab, SharePoint, Slack, Google Workspace, Outlook)
• Social Media Marketing & Paid Ads
• Client Proposals, Contracts & Onboarding
• Content Creation & E-learning
• Strong English Communication

PROFESSIONAL EXPERIENCE

2X Marketing formerly StraightArrow Creative Process Outsourcing | Metro Manila, Philippines | March 2016 – Present

Creative Team Lead (Mar 2024 – Present)

– Lead a team of designers in executing high-quality creative deliverables for multiple clients.
– Provide mentorship, conduct QA checks, and improve workflows across design operations.
– Champion innovation and professional growth within the creative department.

Business Development Manager (Sep 2022 – Apr 2024)

– Managed the full sales lifecycle: lead qualification, discovery calls, proposals, negotiations, and handover.
– Collaborated with operations, finance, and legal teams to craft profitable client contracts.
– Maintained CRM data and contributed to overall sales and marketing strategies.

Creative Design Assistant Team Leader (Feb 2021 – Sep 2022)

– Oversaw daily task delegation, traffic management, and design data organization.
– Ensured seamless communication and delivery of client projects.

Creative Design Specialist (May 2016 – Feb 2021)

– Created digital and print materials including social media graphics, book covers, videos, and email campaigns.
– Maintained brand standards and provided senior-level creative input for campaigns and catalogs.
– Led large-scale projects such as magazine-style mini mags and website updates.

EARLIER EXPERIENCE

• The North Road Image & Fashion Group – Multimedia Virtual Assistant (Oct 2016 – Feb 2017)
• Comfit Shoes Philippines – Marketing Manager (May 2015 – Dec 2015)
• Royale Business Club Int’l Inc. – Web Developer (Jan 2013 – May 2015)

EDUCATION

De La Salle-College of Saint Benilde
Bachelor of Arts in Multimedia Arts (2009 – 2013)

CERTIFICATIONS

• Adobe Certified Professional
• HubSpot Inbound Marketing Certified

AWARDS & HONORS

• Honorable Mention – Mentor of the Year (2018)
• Graphic Artist Mentorship of the Year (2018)

OTHER PROFESSIONAL EXPERIENCES

Creative Nation Academy — Part-Time Instructor (Jul 2017 – Present)

– Conducted workshops and courses on Adobe tools, logo design, pricing strategies, and more.
– Developed global eLearning content and hosted creative industry podcasts.

Graphic Artists Philippines — Moderator & Admin (Jun 2019 – Present)

– Engaged a 100K+ member community through events, mentorship, and policy advocacy.
– Represented the group at major creative events and collaborated on national initiatives.

Social Media Academy — Contributor (Sep 2017 – Present)

– Taught buyer persona development, marketing strategies, and design principles.
– Produced course materials and expanded program reach through remote learning.

Freelance / Self-Employed — Creative Consultant & Marketing Strategist (Feb 2013 – Present)

– Supported local and international clients with design, marketing, and virtual assistance services.
– Specialized in building eLearning materials, managing digital campaigns, and leading workshops.
– Tools used: Adobe Creative Suite, HubSpot, Thinkific, TalentLMS, Google Ads, Meta Ads.

LANGUAGES

• English (Fluent)
• Filipino (Native)