Advocacy Conceptual Poster Passion Project


The brief for this passion project is for the designers to create a poster for their chosen advocacy. It doesn’t have to be a brand’s advocacy — it could be an advocacy that you personally believe in. (e.g. body positivity) Once the designer has chosen his/her advocacy, he/she to come up with a tagline where the poster design will be based. No design guidelines for this particular exercise. You can be as creative as you can. The only proposition is it has to be conceptual or metaphorical.

Koi fish from:

My Advocacy is in Ikigai. I believe everyone has a purpose where money making and fun can overlap. At the same time makin contribution to mankind in small ways.

Ikigai (生き甲斐, pronounced [ikiɡai]) is a Japanese concept that means “a reason for being”. The word refers to having a direction or purpose in life, that which makes one’s life worthwhile, and towards which an individual takes spontaneous and willing actions giving them satisfaction and a sense of meaning to life. Ikigai closely reflects the inner self of an individual, and has been associated with health and longevity.