So I was browsing in Facebook when I saw a post from the
Online Filipino Freelancers FB Group asking for Udemy courses recommendation for Digital Marketing Beginners which includes SEO and Social Media management and then I remembered I was emailed by Udemy as their affiliate that they actually had great promotions for the month of May 2018 so I think now is the best time to up skill for Freelancers.
Original Image from: https://pixabay.com/en/laptop-computer-technology-internet-3265726/
Here is a list of my suggested Udemy course for Digital Marketing Beginners let’s start with:
Before jumping straight into Digital Marketing I believe having a background in traditional marketing is also important. What you will learn in this course:
Understand the basics of marketing
Plan marketing campaigns with more structure
Avoid common mistakes and pitfalls
Sell more products and make more money via your marketing efforts
Create a marketing plan
Create basics of a solid marketing strategy
Better predict whether a marketing strategy will work or not
Avoid pitfalls and common errors
Get a solid marketing foundation on which you can build, and eventually grow your business
After learning the basics of Marketing it’s time to learn how to write that Marketing plan so you can document your goals and write down your progress and revise your plans according to your results. Every business needs to have a business plan which includes a marketing plan which will be everyone on the company’s holy grail, a documentation where they will be basing their actions.
In this course you will learn:
Understand the benefits of creating a marketing plan for your business
Conduct effective market research
Define your key marketing goals
Understand the 4 P’s of the Marketing Mix
Identify your own marketing mix and what resources you need in order to implement it
Draft a prospective marketing budget
Identify your marketing initiatives and marketing calendar for the next year
By the end of the course, you’ll have everything you need to complete your marketing plan and start putting it into action
You want to build your income and make it work together with you. Inbound marketing is the answer, make your customer find you through native search and social media.
The simple yet powerful lead generation strategy that drives over $6M in hot inbound leads to our company website every year without spending a Cent on paid Advertising
How to get influential leaders in your industry begging to promote your company for free – No more tedious social networking!
How to get the lion’s share of inbound leads regardless of your current ranking on Google or other search engines
How to easily dominate even the most established competitors online, regardless of their marketing budget or available resources
How to stop relying on Google to drip feed you inbound leads slowly
How to convert your influx of new inbound leads and turn them into paying customers fast!
How to run the entire process on autopilot! (only one hour a month required to manage the entire process)
In this course you will learn:
Set Up Google Analytics to Collect Actionable Data
Track the Success of Your Marketing with Campaign Tagging
Document Insights and Make Data Driven Decisions to Grow
Load Demo Data and Get Hands on Experience with Google Analytics
#5 If your Inbound Marketing is working and you want to go in depth through Social media marketing this course will help you.
In this course you will learn to:
Gain indepth knowledge on business social media, marketing tactics, how to set social media goals, and most importantly, how to achieve them.
Set up your own freelance business. Set up a website, set your prices, find clients and set up each client with their own social media goals, payment terms and contract.
Recognise which social media platforms are best for each client and their social media goals.
Efficiently create and curate great content that gets results.
Create blog posts, images and videos.
Create monthly reports showing clients in detail how you are achieving their social media goals.
#6 Strengthen your inbound marketing with SEO
SEO Training on 40 SEO factors to rank 1 on Google Search Engine
Reason why those SEO factors matter in real-time
How those SEO factors affects the ranking of websites on Google
Rank 1 in Google Search with WordPress SEO 2018 Training: Do’s and Dont’s
Learn all the 13 Technical SEO factors
SEO your website to bring in more organic traffic from Google & other search engines
Make your website to load in less than 0.5 seconds & increase sales / conversions by 2X
Get Page speed insights score of up to 100 for both desktop and mobile
Learn the Essential skills to optimize your website for Google, Bing & Yandex search engines
Get indexed by search engines faster
Improve the User experience of your website – The future SEO factor
Decrease your website visitor’s bounce rate and improve time spent on your site
Learn to use the best free SEO tools across the entire web
Get targeted traffic to your site, by using the chosen transactional / informative long tail keywords
Get low competition, high traffic optimized long tail keyword list – Hands on
Get demystified on Link building myths and learn what type of backlinks works best
Learn which type of backlinks are not worthy anymore
Get an actionable list of more than 25 White Hat Backlink generation sources
Learn expired SEO techniques / Myths, which can hurt your website
Immune your website against Negative SEO attacks and identify bad backlinks to your site
#7 and #8 To summarize everything take these:
Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
Track, analyze, and leverage traffic and product usage data using Google Analytics.
Design customer action funnels and calculate per-user LTV / CAC.
Tell better stories and write marketing content to improve conversion rates.
Grow social media audiences using bots and organic techniques.
Segment email lists and automate email marketing communications.
In this course you will learn how to:
Grow your own business from scratch
Make better decisions on how to market your business
Upgrade your digital marketing skills for a new job or career change
Earn good money for digital marketing jobs on freelance sites
As an added bonus if you want to start a business on your own after learning Marketing and Specifically Digital Marketing you can have a booming e-commerce business with #9 and #10.
Know about the wordpress & freelancing
WordPress local hosting
Online Hosting & choosing you domain name
how to optimize images & create creative Art direction with photoshop
how to build your own beautiful Modern Responsive website using WordPress.
You will know how to design pages, menus, sidebars, footers, and create a professional and modern website.
You will know how to set up contact pages
how to set up email opt-in forms throughout your website.
how to find and install themes.
how to find and install plugins.
Complete woocommerce plugin tutorial
Build online 24/7 e-commerce store.
learn to create discount coupons & sale offers.
How to convert your website into https secure (encrypted connection).
How to master your online store in all details( shipping, tax, payments..etc)
how to back up your WordPress website in case of emergency.
increase SEO ranking for your website.
You will know how to speed up your website with caching plugins.
how to build official professional domain emails.
In this course you will learn how to:
Build ECommerce website from scratch using WordPress and WooCommerce
Customize the entire look of your ecommerce website with 5 WooCommerce supported WordPress Themes
Install WordPress locally or Get a free Domain & Hosting to learn this course
Know how to intelligently choose your premium hosting provider & Install WordPress on your server
Convert a normal WordPress website into WooCommerce powered ECommerce Website
Configure and learn A – Z of WordPress and WooCommerce settings
Add different types of products to your site & do bulk operations with them
Create & integrate an Online Amazon Affiliate Store to import Products from Amazon, Earn automated affiliate commissions and setup Amazon drop shipping
Configure and test foolproof PayPal Standard, Stripe Payment gateway and Cash on Delivery for individual countries or Worldwide
Add Multi-Currency payment support and enable your customers to view your product prices and pay in their native currency
Manage Orders, add coupons, enable advanced reviews and learn to do full or partial refunds on orders from ‘Orders Dashboard’
Analyze and interpret the Sales, Tax, Stock and Customer reports
Speedup your ecommerce website and spam protect it
Secure your website with Firewall protection, Login security and much more to protect it from hacking attempts
Add 3 awesome and responsive pricing tables
Did you like this article? Never miss a post! Don’t forget to subscribe: