{"id":1325,"date":"2025-05-15T03:21:38","date_gmt":"2025-05-14T19:21:38","guid":{"rendered":"https:\/\/jemmarieann.com\/portfolio2015\/?page_id=1325"},"modified":"2025-05-15T03:24:37","modified_gmt":"2025-05-14T19:24:37","slug":"jemmarie-bocalbos-creative-lead-digital-marketing-philippines","status":"publish","type":"page","link":"https:\/\/jemmarieann.com\/portfolio2015\/jemmarie-bocalbos-creative-lead-digital-marketing-philippines\/","title":{"rendered":"JEMMARIE ANN BOCALBOS"},"content":{"rendered":"\n Connect with me on LinkedIn\n<\/a>\n

PROFESSIONAL SUMMARY<\/h1>\n\n\n\n

Multidisciplinary Creative Team Lead with 12+ years of experience in multimedia design, marketing strategy, sales and project management. Proven ability to lead creative teams, support business growth, and develop marketing campaigns across digital, print, and social platforms. Certified in Adobe Creative Suite and HubSpot Inbound Marketing. Adept at working remotely with global clients as a full-time freelancer and independent contractor.<\/p>\n\n\n\n

CORE COMPETENCIES<\/h1>\n\n\n\n

\u2022 Creative Direction & Team Leadership
\u2022 Graphic & Multimedia Design
\u2022 Marketing Campaign Development
\u2022 Project Management
\u2022 Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects)
\u2022 CRM & Project Tools (ClickUp, Basecamp, Trello, ActiveCollab, SharePoint, Slack, Google Workspace, Outlook)
\u2022 Social Media Marketing & Paid Ads
\u2022 Client Proposals, Contracts & Onboarding
\u2022 Content Creation & E-learning
\u2022 Strong English Communication<\/p>\n\n\n\n

PROFESSIONAL EXPERIENCE<\/h1>\n\n\n\n

2X Marketing formerly StraightArrow Creative Process Outsourcing<\/strong> | Metro Manila, Philippines | March 2016 \u2013 Present<\/p>\n\n\n\n

Creative Team Lead<\/strong> (Mar 2024 \u2013 Present)<\/p>\n\n\n\n

– Lead a team of designers in executing high-quality creative deliverables for multiple clients.
– Provide mentorship, conduct QA checks, and improve workflows across design operations.
– Champion innovation and professional growth within the creative department.<\/p>\n\n\n\n

Business Development Manager<\/strong> (Sep 2022 \u2013 Apr 2024)<\/p>\n\n\n\n

– Managed the full sales lifecycle: lead qualification, discovery calls, proposals, negotiations, and handover.
– Collaborated with operations, finance, and legal teams to craft profitable client contracts.
– Maintained CRM data and contributed to overall sales and marketing strategies.<\/p>\n\n\n\n

Creative Design Assistant Team Leader<\/strong> (Feb 2021 \u2013 Sep 2022)<\/p>\n\n\n\n

– Oversaw daily task delegation, traffic management, and design data organization.
– Ensured seamless communication and delivery of client projects.<\/p>\n\n\n\n

Creative Design Specialist<\/strong> (May 2016 \u2013 Feb 2021)<\/p>\n\n\n\n

– Created digital and print materials including social media graphics, book covers, videos, and email campaigns.
– Maintained brand standards and provided senior-level creative input for campaigns and catalogs.
– Led large-scale projects such as magazine-style mini mags and website updates.<\/p>\n\n\n\n

EARLIER EXPERIENCE<\/h1>\n\n\n\n

\u2022 The North Road Image & Fashion Group \u2013 Multimedia Virtual Assistant (Oct 2016 \u2013 Feb 2017)
\u2022 Comfit Shoes Philippines \u2013 Marketing Manager (May 2015 \u2013 Dec 2015)
\u2022 Royale Business Club Int\u2019l Inc. \u2013 Web Developer (Jan 2013 \u2013 May 2015)<\/p>\n\n\n\n

EDUCATION<\/h1>\n\n\n\n

De La Salle-College of Saint Benilde
Bachelor of Arts in Multimedia Arts (2009 \u2013 2013)<\/p>\n\n\n\n

CERTIFICATIONS<\/h1>\n\n\n\n

\u2022 Adobe Certified Professional
\u2022 HubSpot Inbound Marketing Certified<\/p>\n\n\n\n

AWARDS & HONORS<\/h1>\n\n\n\n

\u2022 Honorable Mention \u2013 Mentor of the Year (2018)
\u2022 Graphic Artist Mentorship of the Year (2018)<\/p>\n\n\n\n

OTHER PROFESSIONAL EXPERIENCES<\/h1>\n\n\n\n

Creative Nation Academy \u2014 Part-Time Instructor<\/strong> (Jul 2017 \u2013 Present)<\/p>\n\n\n\n

– Conducted workshops and courses on Adobe tools, logo design, pricing strategies, and more.
– Developed global eLearning content and hosted creative industry podcasts.<\/p>\n\n\n\n

Graphic Artists Philippines \u2014 Moderator & Admin<\/strong> (Jun 2019 \u2013 Present)<\/p>\n\n\n\n

– Engaged a 100K+ member community through events, mentorship, and policy advocacy.
– Represented the group at major creative events and collaborated on national initiatives.<\/p>\n\n\n\n

Social Media Academy \u2014 Contributor<\/strong> (Sep 2017 \u2013 Present)<\/p>\n\n\n\n

– Taught buyer persona development, marketing strategies, and design principles.
– Produced course materials and expanded program reach through remote learning.<\/p>\n\n\n\n

Freelance \/ Self-Employed \u2014 Creative Consultant & Marketing Strategist<\/strong> (Feb 2013 \u2013 Present)<\/p>\n\n\n\n

– Supported local and international clients with design, marketing, and virtual assistance services.
– Specialized in building eLearning materials, managing digital campaigns, and leading workshops.
– Tools used: Adobe Creative Suite, HubSpot, Thinkific, TalentLMS, Google Ads, Meta Ads.<\/p>\n\n\n\n

LANGUAGES<\/h1>\n\n\n\n

\u2022 English (Fluent)
\u2022 Filipino (Native)<\/p>\n","protected":false},"excerpt":{"rendered":"

Connect with me on LinkedIn PROFESSIONAL SUMMARY Multidisciplinary Creative Team Lead with 12+ years of experience in multimedia design, marketing strategy, sales and project management. Proven ability to lead […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1325","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nJEMMARIE ANN BOCALBOS | Jemmarie Bocalbos<\/title>\n<meta name=\"description\" content=\"Jemmarie Bocalbos is a Metro Manila-based Creative Team Lead with 12+ years of experience in multimedia design, digital marketing, and project management. 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