{"id":659,"date":"2018-04-09T18:38:07","date_gmt":"2018-04-09T10:38:07","guid":{"rendered":"https:\/\/jemmarieann.com\/portfolio2015\/?p=659"},"modified":"2018-04-09T18:40:11","modified_gmt":"2018-04-09T10:40:11","slug":"3-business-marketing-lessons-from-the-greatest-showman","status":"publish","type":"post","link":"https:\/\/jemmarieann.com\/portfolio2015\/3-business-marketing-lessons-from-the-greatest-showman\/","title":{"rendered":"3 Business &#038; Marketing Lessons from the Greatest Showman"},"content":{"rendered":"<figure id=\"attachment_663\" aria-describedby=\"caption-attachment-663\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-663\" src=\"https:\/\/jemmarieann.com\/portfolio2015\/wp-content\/uploads\/2018\/04\/TGSM-300x95.gif\" alt=\"\" width=\"900\" height=\"285\" srcset=\"https:\/\/jemmarieann.com\/portfolio2015\/wp-content\/uploads\/2018\/04\/TGSM-300x95.gif 300w, https:\/\/jemmarieann.com\/portfolio2015\/wp-content\/uploads\/2018\/04\/TGSM-768x243.gif 768w, https:\/\/jemmarieann.com\/portfolio2015\/wp-content\/uploads\/2018\/04\/TGSM-1024x325.gif 1024w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-663\" class=\"wp-caption-text\">Original Image From: https:\/\/visualcocaine.org\/photo\/2751\/greatest-showman-hugh-jackman-rebecca-ferguson-4k<\/figcaption><\/figure>\n<p style=\"text-align: center;\">I&#8217;m late when it comes to movies and so even if &#8220;The Greatest Showman&#8221; was shown months ago I only got to view it now and while watching it I can&#8217;t help but see business and marketing lessons in the film. I don&#8217;t know if it&#8217;s only because I&#8217;m a marketer myself but I think the movie can be a great inspiration for businessmen and marketers alike.<\/p>\n<p style=\"text-align: center;\">1.) Don&#8217;t lose hope<\/p>\n<p style=\"text-align: center;\">That&#8217;s the first lesson that I saw in the movie.\u00a0<a title=\"P. T. Barnum\" href=\"https:\/\/en.wikipedia.org\/wiki\/P._T._Barnum\">P. T. Barnum<\/a>\u00a0as depicted in the film was poor but he had a dream and he worked hard towards it. He didn&#8217;t let where he started state where he would end. Throughout the film he encountered many hardships but he was solution oriented and solved his problem step by step.<\/p>\n<p style=\"text-align: center;\">2.) Turn negatives into positives<\/p>\n<p style=\"text-align: center;\">Transform criticisms and discriminations into something that is better for everyone.<\/p>\n<p style=\"text-align: center;\">By seeing the potential in people who were different Barnum was able to build his business. He was able to earn money and he was able to help people earn money. As he mentioned: &#8221;\u00a0Well\u00a0<em>they<\/em>&#8216;re\u00a0<em>laughing anyway<\/em>, kid, so\u00a0<em>you<\/em>\u00a0might as well get paid&#8221;.<\/p>\n<p style=\"text-align: center;\">Then even when a critic threw a slew of insults at him, he turned those into marketing weapons.<\/p>\n<p style=\"text-align: center;\">2a.) Not all negatives and criticism are bad and should not be taken personally<\/p>\n<p style=\"text-align: center;\">In the end its the same critic who kept on writing bad things about Barnum&#8217;s business that encouraged him when he was down.<\/p>\n<p style=\"text-align: center;\">3.) Mentor someone, make someone your successor<\/p>\n<p style=\"text-align: center;\">Don&#8217;t be greedy with knowledge. Barnum made Phillip Carlyle his partner and although not explicitly shown in the film he probably passed some of his knowledge to\u00a0Phillip Carlyle because when Barnum was on tour he left his team in Philip&#8217;s hands. In the end it was this move which ultimately gave him a second chance to rebuild his business after tragedy.<\/p>\n<p style=\"text-align: center;\">It was also this move which made it easy for Barnum to retire and spend time with his family to watch his girls grow up.<\/p>\n<p style=\"text-align: center;\">In my article <a href=\"https:\/\/jemmarieann.com\/portfolio2015\/i-love-sharing-my-knowledge-thats-why-i-teach\/\">&#8220;Why I decided to teach \u2013 Where my passion and drive in teaching comes from&#8221;<\/a>\u00a0I&#8217;ve laid down my personal agenda that I&#8217;d like to leave a foot print of my life. Proofs that I was here. There are many reason to mentor and share what you know and the film showed just that, an advantage of partnerships and mentoring.<\/p>\n<p style=\"text-align: center;\">Overall, I really loved the film&#8217;s cinematography and sound tracks. The greatest Showman not only satisfied the Marketer in me, it also satisfied The Multimedia artist in me as well. It wasn&#8217;t a deep film but it was juicy and entertaining enough to write about. It imparts lessons in the simplest manner by telling the story through film.<\/p>\n<h3 style=\"text-align: center;\">Be the first to know when I post. Don&#8217;t forget to subscribe:<\/h3>\n<p style=\"text-align: center;\"><p><label class=\"gdpr-label\"><input type=\"checkbox\" name=\"user_consents[privacy-policy]\" id=\"privacy-policy-consent\" value=\"1\"  >You read and agreed to our <a href=\"https:\/\/jemmarieann.com\/portfolio2015\/privacy-policy\/\" target=\"_blank\">Privacy Policy<\/a>.<\/label><\/p><div class=\"emaillist\" id=\"es_form_f0-n1\"><form action=\"\/portfolio2015\/wp-json\/wp\/v2\/posts\/659#es_form_f0-n1\" method=\"post\" class=\"es_subscription_form es_shortcode_form  es_ajax_subscription_form\" id=\"es_subscription_form_69dfae8445254\" data-source=\"ig-es\" data-form-id=\"0\"><div class=\"es-field-wrap\"><label>Name<br \/><input type=\"text\" name=\"esfpx_name\" class=\"ig_es_form_field_name\" placeholder=\"\" value=\"\" \/><\/label><\/div><div class=\"es-field-wrap\"><label>Email*<br \/><input class=\"es_required_field es_txt_email ig_es_form_field_email\" type=\"email\" name=\"esfpx_email\" value=\"\" placeholder=\"\" required=\"required\" \/><\/label><\/div><input type=\"hidden\" name=\"esfpx_lists[]\" value=\"70518b05e7b2\" \/><input type=\"hidden\" name=\"esfpx_form_id\" value=\"0\" \/><input type=\"hidden\" name=\"es\" value=\"subscribe\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_form_identifier\" value=\"f0-n1\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page\" value=\"659\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page_url\" value=\"https:\/\/jemmarieann.com\/portfolio2015\/3-business-marketing-lessons-from-the-greatest-showman\/\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_status\" value=\"Unconfirmed\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es-subscribe\" id=\"es-subscribe-69dfae8445254\" value=\"383884299a\" \/>\n\t\t\t<label style=\"position:absolute;top:-99999px;left:-99999px;z-index:-99;\" aria-hidden=\"true\"><span hidden>Please leave this field empty.<\/span><input type=\"email\" name=\"esfpx_es_hp_email\" class=\"es_required_field\" tabindex=\"-1\" autocomplete=\"-1\" value=\"\" \/><\/label><input type=\"submit\" name=\"submit\" class=\"es_subscription_form_submit es_submit_button es_textbox_button\" id=\"es_subscription_form_submit_69dfae8445254\" value=\"Subscribe\" \/><span class=\"es_spinner_image\" id=\"spinner-image\"><img decoding=\"async\" src=\"https:\/\/jemmarieann.com\/portfolio2015\/wp-content\/plugins\/email-subscribers\/lite\/public\/images\/spinner.gif\" alt=\"Loading\" \/><\/span><\/form><span class=\"es_subscription_message \" id=\"es_subscription_message_69dfae8445254\"><\/span><\/div><\/p>\n<hr \/>\n<p style=\"text-align: center;\">About the Featured Photo:<\/p>\n<p style=\"text-align: center;\">The image is originally a <a href=\"https:\/\/visualcocaine.org\/photo\/2751\/greatest-showman-hugh-jackman-rebecca-ferguson-4k\">wallpaper<\/a>. I just edited the colors to fit my blog and featured photo settings.<\/p>\n<p style=\"text-align: center;\">I wrote this post because I really loved The Greatest Showman and the lessons have been playing in my head after I watched the film and it didn&#8217;t leave until 2 days after. Now that this has been written let me know your thoughts.\u00a0 Don&#8217;t hesitate to <a href=\"https:\/\/jemmarieann.com\/portfolio2015#contact\">contact me.<\/a><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m late when it comes to movies and so even if &#8220;The Greatest Showman&#8221; was shown months ago I only got to view it now and while watching it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,8],"tags":[],"class_list":["post-659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-personal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Business &amp; Marketing Lessons from the Greatest Showman | Jemmarie Bocalbos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jemmarieann.com\/portfolio2015\/3-business-marketing-lessons-from-the-greatest-showman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Business &amp; 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